Project Overview

Lunara is a skincare brand built from scratch for this project: a name, a wordmark, a rosé-and-cream palette, packaging for a face cream and a serum, and a morning-ritual film. The idea was to prove that a whole brand world — product, set, talent and motion — can be built from zero and stay fully consistent.

Everything starts with the product: a pink tube with a champagne cap, a cream carton and a serum bottle, shown on marble, copper and soft light.

Concept & Approach

We designed the packaging as a system first — carton, tube, jar and serum — then built the set around it: an arched LED mirror, a marble-and-copper table, pale pink tile and warm daylight. The same talent appears across stills and film thanks to one approved character design.

The film is a short morning ritual: the product held to camera, the mirror, the cream. Calm pacing and close framing keep it intimate and skin-first.

Production Workflow

Lunara shows a whole brand built from zero — product, set, talent and film — held together by one design system.

1 · Brand — name, wordmark, rosé-and-cream palette and the line “Your skin, your ritual”.

2 · Packaging system — carton, tube, jar and serum designed as one system.

3 · Set & props — an arched LED mirror and a marble-and-copper table as reusable props.

4 · Talent — one character design, so the same woman appears in every still and in the film.

5 · Key frames — product on marble, the mirror, the ritual.

6 · Motion — the morning-ritual film, delivered in 1080p.

Talent

One model, built once: face, turnaround and expression reference, plus natural references for gesture and light. From then on the same woman appears in the bathroom, at the mirror and in the close-ups.

Packaging, Set & Product

The packaging and the set were designed before any scene: carton, tube, jar and serum as a system; an arched LED mirror and a marble-and-copper table as props. The wordmark stays legible because the product is designed as a reference first and then placed in the shot, never reinvented frame by frame.

Human Performance

Skin-first and unhurried: eyes closed, a soft smile, a hand on the cheek. The film asks the talent for small, real gestures instead of poses, and the camera stays close enough to see them.

Final Outcome

A complete, coherent brand world: logo and palette, packaging system, set pieces, campaign stills and a 25-second film.